By Taiye Olayemi
AIICO Insurance Plc has unveiled its refreshed brand identity, reimagining the future of protection.
The unveiling, which took place on Friday, brought to life a revitalised visual and experiential identity designed to reflect modernity, optimism and relevance in a rapidly evolving marketplace.
Mr Babatunde Fajemirokun, the Chief Executive Officer of AIICO Insurance Plc in a statement on Monday, said this signalled a significant milestone in its evolution as one of Nigeria’s most trusted and established insurance institutions.
According to him, the brand refresh signalled renewed energy, youthfulness and innovation, while reinforcing the company’s longstanding commitment to trust, reliability and exceptional customer experience.
“The refreshed brand is a representation of AIICO’s forward-thinking vision – one that connects with today’s dynamic consumers without losing touch with the values that have sustained it for over six decades.
“AIICO serves a diverse customer base spanning multiple generations, from long-standing policyholders who have built their trust over years, to younger, digitally savvy customers seeking flexible, accessible, and future-focused financial protection.
“The new identity embraces this broad spectrum, positioning AIICO as a brand that evolves with its customers while remaining rooted in its legacy of dependability and service excellence,” he said.
Fajemirokun described the brand refresh as both a strategic and cultural shift for the organisation.
“Today’s unveiling represents more than a new look; it represents a renewed mindset.
“We have refreshed our identity to reflect the vibrancy, resilience and forward momentum of our brand.
“While our appearance has evolved, our promise remains unchanged: to protect, to serve, and to continually place the customer at the centre of everything we do.
“This refresh reinforces our commitment to delivering innovative, reliable solutions for this generation and the next.”
Also commenting on the unveiling, the Chief Digital and Information Officer (CDIO), Mr Olusanjo Shodimu, emphasised the brand’s alignment with AIICO’s digital transformation and innovation agenda.
“The refreshed brand is a true reflection of where AIICO is headed.
“It mirrors our focus on digital enablement, smarter processes and more connected experiences for our customers and partners.
“We are building an organisation that is agile, tech-driven and deeply responsive to changing customer expectations.
“This new identity is a visual and strategic signal that AIICO is ready for the future.
The rebrand extends across AIICO’s digital platforms, office environments, customer touchpoints and communication materials, ensuring a consistent, modern and engaging experience for stakeholders at every point of contact.
With this unveiling, AIICO Insurance Plc strengthens its position as a brand that combines legacy with innovation, tradition with transformation, and trust with renewed vitality, ready, more than ever, to serve its customers, partners and communities with excellence.
